These figures are used in multiple toylines. Same dolls, different accessories, different paint. Here are three toylines I’m aware of. Let me know if you know more about them!
Heroines of the Enchanted Empire:
The carded figures state the name of the princesses with their own unique descriptions, except for the enemies, who are unnamed, sharing a description.
This set is made by Eugene Toys and is dated 1985.
Legend of Wild Girl:
These figures were made by Hinstar, 1995.
These figures were made by Wentoys, date unknown.